Why You Should Rely on Sponsorship Consultants in Australia for Your Next Sports Event

The summer season in Australia is always synonymous with sports events of all kinds. If you’re an event organiser, you are likely eager to do whatever you can to ensure that your next event or tournament is a massive success for everyone involved. That’s why if you have not yet thought about seeking sponsorship, now is the time to consider how working with professional sponsorship consultants, such as those at 12Australia, may be able to help you get the support you need and drive higher revenue.

How an Australian Consulting Company Can Help Make Your Sports Event a Success

It is estimated that in 2016, global sponsorship spending exceeded US $60 billion, with a significant portion of this money going towards sports sponsorship. Just a few years prior, a 2013 Sponsorship Today report revealed that AU $927 million was spent on sports sponsorship deals in New Zealand and Australia combined. What this data reveals is something that most of us already understand—that sport is a big deal in Australia, and that corporations feel that sponsorship spending is a worthy endeavour.

While finding individual sponsorship consultants online may feel like a bit of a gamble, teaming up with a dedicated company that focuses specifically on sponsorship consulting and procurement may be your best chance to ensure that you are matched with the right brands and partners. When you work with a sponsorship consultant, you will have an ally who understands changing trends and markets and who can help you find the brands that want to advertise and sponsor at your event. When the relationship works well, you end up with what 12Australia refers to as the ‘Triple Win’- a win for you as the rights holder, a win for your sponsors, and a win for your attendees. All this is possible when you have a dedicated team of professionals on your side.

Get Australian Sponsorship Consulting Through 12Australia

12Australia are sponsorship consultants in Australia who focus on delivering high-quality, top of the line services for event sponsorship procurement, including for a variety of sports events. With nearly a decade of consulting experience, our professional team is ready to work with you to find brands that can drive the sales and attendance figures you desire. You only get one chance to successfully market and host your event, so why not make sure that you are working with only the best?

The world of sponsorship consulting services is as diverse as the event organisers who seek them, which is why it helps to find a versatile agency capable of understanding your specific needs. Our team understands the unique challenges that you face as a sports event organiser in increasingly globalised and ever-changing market circumstances. Allow us to help identify potential synergies between the brands that we represent and what you uniquely offer for the best opportunity to generate as much capital as possible. Contact 12Australia today to get started with an Australian sponsorship consulting company dedicated to doing all that is possible to ensure that your event is a true ‘Triple Win.’